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The Velvet Case

"Buying & Selling Jewelry, Coins, Watches, Silver, Gold & Other Rare Antiques"

About Us

The Velvet Case is a premier gold dealer located in Staunton, VA, serving Lexington, Staunton, and the surrounding areas. We specialize in buying and selling gold and silver, vintage and new jewelry, and watches. Our collection features antiques, unique pieces, and custom designs. We also offer expert appraisals, jewelry cleaning, and repairs. Whether you’re searching for a timeless treasure or need trustworthy services, The Velvet Case is your local destination for quality, value, and professionalism in fine jewelry and precious metals. Stop by one of our two convenient locations: 1150 N. Lee Highway., Lexington, VA 24450, or 54 Rowe Rd., Staunton, VA 24401.

Our Story

Who We Are

The Velvet Case was founded with a passion for preserving the beauty, history, and craftsmanship of fine jewelry while creating meaningful pieces for today. Inspired by a love for antique and vintage treasures, Vanessa began sourcing unique jewelry both locally and from around the world, bringing together a carefully curated collection that blends timeless elegance with modern style. What started as a vision to give new life to old treasures has grown into a trusted destination for buying, selling, and designing fine jewelry and precious metals in Staunton, VA.

As a family owned and operated business, we take pride in building genuine relationships with our customers. Our shop is more than a place to browse—it’s a place where stories are shared, heirlooms are rediscovered, and new memories are created. We specialize in antique, vintage, and new jewelry, offering everything from one-of-a-kind statement pieces to trendy everyday styles. Our inventory includes rings, necklaces, bracelets, earrings, pendants, religious pieces, engagement rings, wedding bands, and birthstone jewelry, along with a wide selection of watches, coins, and rare collectibles.

In addition to our collection, we are proud to offer custom jewelry design, transforming old or sentimental pieces into something entirely new while preserving their meaning. Whether it’s reimagining a family heirloom or creating a custom engagement ring, our goal is to craft pieces that reflect each customer’s unique story. We also provide professional services including appraisals, jewelry cleaning, repairs, and watch repair, ensuring your valuables remain as beautiful and functional as the day you received them.

Why Choose Us

At The Velvet Case, we combine expertise, integrity, and personalized service to deliver an experience you can trust. As a premier gold and silver dealer, we specialize in buying and selling precious metals, including scrap or broken gold and silver, offering fair, transparent evaluations every time. We are also highly experienced in purchasing estate collections, providing respectful, knowledgeable guidance during what can often be an emotional process.

What truly sets us apart is our commitment to quality and individuality. Every piece in our collection is carefully selected or crafted to ensure it meets our high standards. From rare antiques to modern designs, we offer something for every taste, style, and budget. Our ability to source unique items from around the world means you’ll always find something distinctive—something you won’t see anywhere else.

We also believe that fine jewelry should be accessible and enjoyable, which is why we offer flexible options like layaway plans and permanent jewelry services. Whether you’re investing in a special piece, repairing a cherished item, or simply exploring your options, our team is here to guide you with honesty and care.

When you choose The Velvet Case, you’re choosing a local business that values craftsmanship, community, and connection. We are dedicated to helping you celebrate life’s moments—big and small—with pieces that last a lifetime.

Areas Served

Staunton, VA | Waynesboro, VA | Harrisonburg, VA | Charlottesville, VA | Madison Heights, VA | Lynchburg, VA | Timberlake, VA

What We Offer

Our Specialties include:

Our Services include:

Our Products include:

Testimonials

On 8/23/2026 Dewayne Knick had this to say:
Wonderful experience, the prices are fair and employees very friendly. They also buy gold and silver, not too mention costume jewelry.

On 8/11/2026 Cheyenne McClure had this to say:
The kindest and smartest people!! Very knowledgeable and willing to work with exactly what you want! Not just vintage rings here they can order and create almost exactly what you’re looking for!

On 8/7/2026 Kieran Pogreba had this to say:
Incredible store! Sold some gold and silver here, so informative, so kind, and great prices, absolutely best in the area, whether buying or selling.

On 8/6/2026 Kapo DaDon had this to say:
They was very kind and very knowledgeable. They gave me good information and they was very fair. Love the velvet room.

On 7/22/2026 Michael Rankin had this to say:
Went to another store and come back. To make a deal. Very nice people to deal with. Will be back.

Contact Us

The Velvet Case
54 Rowe Rd Staunton, VA 24401
Phone: (540) 886-7464
Secondary: (540) 467-0886
Email: thevelvetcaseco@gmail.com

Where To Find Us

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Our Hours

Monday: 10:00 AM - 5:00 PM
Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 3:00 PM

FAQ

Where Are You Located?
We proudly serve customers from our convenient locations. Visit us at:
Staunton Location: 54 Rowe Rd, Staunton, VA 24401
Lexington Location: 1150 N. Lee Highway Lexington, VA 24450
What types of items do you buy?
We purchase a wide range of valuables, including gold, silver, coins, estate collections, and even broken or scrap jewelry. Whether your items are in perfect condition or not, we provide fair and honest evaluations based on current market value.
Do you offer custom jewelry design?
Yes! We specialize in creating custom jewelry, including transforming old or sentimental pieces into something new. Whether you’re redesigning a family heirloom or starting from scratch, we’ll help bring your vision to life.
Do you repair jewelry and watches?
Yes, we offer expert jewelry and watch repair services. From simple fixes to full restorations, our team ensures your pieces are handled with care and precision.
Do you offer payment options for purchases?
Yes, we offer convenient layaway plans to make purchasing fine jewelry more accessible. This allows you to secure your desired piece while paying over time.
What kind of jewelry do you sell?
Our collection includes antique, vintage, and new jewelry sourced locally and from around the world. We carry rings, necklaces, bracelets, earrings, engagement rings, wedding bands, and one-of-a-kind pieces.
What is permanent jewelry?
Permanent jewelry is a clasp-free piece, typically a bracelet or necklace, that is custom-fitted and welded for a seamless look. It’s a stylish and meaningful way to wear jewelry every day.

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