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The Velvet Case

"Buying & Selling Jewelry, Coins, Watches, Silver, Gold & Other Rare Antiques"

About Us

The Velvet Case is a premier gold dealer located in Staunton, VA, serving Lexington, Staunton, and the surrounding areas. We specialize in buying and selling gold and silver, vintage and new jewelry, and watches. Our collection features antiques, unique pieces, and custom designs. We also offer expert appraisals, jewelry cleaning, and repairs. Whether you’re searching for a timeless treasure or need trustworthy services, The Velvet Case is your local destination for quality, value, and professionalism in fine jewelry and precious metals. Stop by one of our two convenient locations: 1150 N. Lee Highway., Lexington, VA 24450, or 54 Rowe Rd., Staunton, VA 24401.

Our Story

Who We Are

The Velvet Case was founded with a passion for preserving the beauty, history, and craftsmanship of fine jewelry while creating meaningful pieces for today. Inspired by a love for antique and vintage treasures, Vanessa began sourcing unique jewelry both locally and from around the world, bringing together a carefully curated collection that blends timeless elegance with modern style. What started as a vision to give new life to old treasures has grown into a trusted destination for buying, selling, and designing fine jewelry and precious metals in Staunton, VA.

As a family owned and operated business, we take pride in building genuine relationships with our customers. Our shop is more than a place to browse—it’s a place where stories are shared, heirlooms are rediscovered, and new memories are created. We specialize in antique, vintage, and new jewelry, offering everything from one-of-a-kind statement pieces to trendy everyday styles. Our inventory includes rings, necklaces, bracelets, earrings, pendants, religious pieces, engagement rings, wedding bands, and birthstone jewelry, along with a wide selection of watches, coins, and rare collectibles.

In addition to our collection, we are proud to offer custom jewelry design, transforming old or sentimental pieces into something entirely new while preserving their meaning. Whether it’s reimagining a family heirloom or creating a custom engagement ring, our goal is to craft pieces that reflect each customer’s unique story. We also provide professional services including appraisals, jewelry cleaning, repairs, and watch repair, ensuring your valuables remain as beautiful and functional as the day you received them.

Why Choose Us

At The Velvet Case, we combine expertise, integrity, and personalized service to deliver an experience you can trust. As a premier gold and silver dealer, we specialize in buying and selling precious metals, including scrap or broken gold and silver, offering fair, transparent evaluations every time. We are also highly experienced in purchasing estate collections, providing respectful, knowledgeable guidance during what can often be an emotional process.

What truly sets us apart is our commitment to quality and individuality. Every piece in our collection is carefully selected or crafted to ensure it meets our high standards. From rare antiques to modern designs, we offer something for every taste, style, and budget. Our ability to source unique items from around the world means you’ll always find something distinctive—something you won’t see anywhere else.

We also believe that fine jewelry should be accessible and enjoyable, which is why we offer flexible options like layaway plans and permanent jewelry services. Whether you’re investing in a special piece, repairing a cherished item, or simply exploring your options, our team is here to guide you with honesty and care.

When you choose The Velvet Case, you’re choosing a local business that values craftsmanship, community, and connection. We are dedicated to helping you celebrate life’s moments—big and small—with pieces that last a lifetime.

Areas Served

Staunton, VA | Waynesboro, VA | Harrisonburg, VA | Charlottesville, VA | Madison Heights, VA | Lynchburg, VA | Timberlake, VA

What We Offer

Our Specialties include:

Our Services include:

Our Products include:

Testimonials

On 10/10/2026 Ajordan had this to say:
Extremely easy and comfortable to work with. When I had jewelry from my mothers passing that I did not want to go to just anyone, they took care of my needs and I know they will be passed on to people who appreciate them as much as she did. No frills, no fuss. Great people.

On 10/7/2026 R. Philip Floyd had this to say:
I always have a great experience in the Velvet Case. I often just have minor issues ie, watch band mostly. But I am treated like a treasured customer. Every thing sparkles in the shop! Or glows! The more I look the more I see and much is totally unexpected. You simply have to look. And not just once. I mean really look! There are treasures there waiting to be found! It’s really remarkable! October 7,2026 Went into the shop today to have my watch band changed. I couldn’t have had a more pleasant experience. The staff are lovely people. I also had a ring sized and they advised me on the next steps. It’s always such a pleasant experience here! Seriously!

On 10/5/2026 Julia Homan had this to say:
As a buyer, I appreciate the quality and quantity of their inventory. As a seller, I am grateful for their honesty, fairness and transparency. The staff is professional, pleasant and knowledgeable. I highly recommend The Velvet Case.

On 9/17/2026 Christina had this to say:
Very friendly and efficient staff. I had some gold pieces I wanted to get rid of, the whole process was easy and quick. Testimonial written by Christina on this site.

On 9/15/2026 Jeffrey Kirk had this to say:
Low to higher price great staff lots new stuff often wife very happy got a 100 year old necklace for our 36 anniversary

Contact Us

The Velvet Case
54 Rowe Rd Staunton, VA 24401
Phone: (540) 886-7464
Secondary: (540) 467-0886
Email: thevelvetcaseco@gmail.com

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Our Hours

Monday: 10:00 AM - 5:00 PM
Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 3:00 PM

FAQ

Where Are You Located?
We proudly serve customers from our convenient locations. Visit us at:
Staunton Location: 54 Rowe Rd, Staunton, VA 24401
Lexington Location: 1150 N. Lee Highway Lexington, VA 24450
What types of items do you buy?
We purchase a wide range of valuables, including gold, silver, coins, estate collections, and even broken or scrap jewelry. Whether your items are in perfect condition or not, we provide fair and honest evaluations based on current market value.
Do you offer custom jewelry design?
Yes! We specialize in creating custom jewelry, including transforming old or sentimental pieces into something new. Whether you’re redesigning a family heirloom or starting from scratch, we’ll help bring your vision to life.
Do you repair jewelry and watches?
Yes, we offer expert jewelry and watch repair services. From simple fixes to full restorations, our team ensures your pieces are handled with care and precision.
Do you offer payment options for purchases?
Yes, we offer convenient layaway plans to make purchasing fine jewelry more accessible. This allows you to secure your desired piece while paying over time.
What kind of jewelry do you sell?
Our collection includes antique, vintage, and new jewelry sourced locally and from around the world. We carry rings, necklaces, bracelets, earrings, engagement rings, wedding bands, and one-of-a-kind pieces.
What is permanent jewelry?
Permanent jewelry is a clasp-free piece, typically a bracelet or necklace, that is custom-fitted and welded for a seamless look. It’s a stylish and meaningful way to wear jewelry every day.

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